Rewarding conversations. What’s the last really rewarding conversation you had with your customers? One that inspired them to act; changed the way they felt; made a positive difference to their lives, and to your bottom line? One that made them want to share the love. For brands, these conversations are gold dust. They’re the difference between pushing product, and entering long and fruitful relationships with customers.
We are John Brown worldwide leaders in content marketing since 1987.
The rise of social media and the decline of the captive audience is challenging brands like never before. Increasingly sophisticated consumers filter out all but the brand messages they find most rewarding, interesting, funny, smart or worth their time. Making your brand messages captivating, persuasive, and compelling is the difference between success and failure. Great content marketing can increase sales, drive reputation, deepen loyalty and retention, boost recommendations, inspire action. It makes your messages ignite on social media; develop in the pages of award-winning magazines read by millions; inspire mobile purchase; and jump from blogs to crowds on busy streets.
We’ll not only help you create your message; we’ll make sure it gets to where it can connect. All our content is informed by industry-leading insight and strategy – up to and including distribution and audit – and executed by the best cross-channel creatives there are. It might become part of an integrated, multi-channel campaign, an ecommerce site, a famous magazine that takes your brand to millions, a website, social game, app, social media, TV and audio. It’s wherever your target consumers are. And while our monitoring teams ensure it is always data-driven and effective, our commercial team can help you monetize it too.
Our relationships with clients are the envy of the industry. We’ve worked with Virgin for 25 years; NatWest for 20; Waitrose for more than 15. Treasured brands like John Lewis and the Royal British Legion trust us with their content marketing because they know it works better for them than anything else.
We’re in London, South Africa, Dubai and Hong Kong. Our work is wherever your customers are. We’d love to meet, and to find out what we can do for your brand. It could be the most rewarding conversation you have this year.