Master Fresh is one of the fastest growing juice drink brands in the Middle East, known for its unique and refreshing flavors such as Basil Seed Juice and Nata De Coc Juice drinks, among others. Made and distributed by Sheen International, Master Fresh began its foray into the Middle East in 2015, in small shops in Deira. Because of its refreshing and nutritious appeal, it has since blossomed to become a popular juice drink and conquered new markets in the region.
Sheen International paved the way for the growth of the brand, adding value across the supply chain, and creating long lasting relationships with our partners, employees and various stakeholders whose perceptions continue to shape us today.
While we are humbled by our accomplishments, the main goal, as opposed to a by-product of our strong work ethics, is to drive the economies in which we operate forward; be it through the jobs we create or through the initiatives we take on ourselves to deliver. Ultimately, the core values of honesty, integrity and humility are at the heart of our enterprise as we continue to remain dedicated to them at all levels.